Setting a higher standard
Sustainability is our true north, guiding every action we take and decision we make to protect our oceans for future generations.
From our 100% pole & line caught tuna to only targeting select species, our process is built around one heartfelt intention—to stop wrongful fishing practices. We must take steps to eliminate bycatch (species unintentionally caught in the process of fishing a targeted catch and the subsequent killing and discarding of non-targeted marine life) and utilize methods that protect juvenile fish so they can grow and reproduce. Sustainability begins and ends with selectivity, diligence and care.
Albacore tuna (Thunnus alalunga)
Eating lower on the food chain
Our oceans embody a myriad of amazing species. As the original sustainable seafood company, we hope to positively impact wild fisheries by educating consumers about the importance of eating lower on the food chain. Species like sardines, mackerel and anchovies are simply more abundant. When you choose to eat smaller and more plentiful fish, you reinvigorate our oceans by consuming what they naturally supply. Along with tuna, be sure to add in these surprising superfoods to your diet for a healthy dose of EPA and DHA Omega‑3s, proteins and amino acids.
Mackerel (Trachurus japonicus)
We choose to source responsibly
Let’s not forget what’s on the line. The future of our oceans relies on how we’re fishing. That’s why we only partner with small-scale fisheries and community fishermen who share our mission—protecting our planet’s most beautiful resource. Eco-friendly fishing practices aren’t the least expensive, the easiest or the most efficient. Yet, they are the most sustainable and bring the most economic benefit to coastal communities around the world.
Albacore tuna (Thunnus alalunga)
The Monterey Bay Aquarium SeafoodWatch® program
Established by the Monterey Bay Aquarium, this program ranks seafood based on sustainability standards, which guides our choices for sourcing our products. GREEN signals that a certain species is the most sustainable choice. YELLOW indicates a fish is a good alternative, while RED is a species to avoid. The majority of our products are rated GREEN, while a few may rank YELLOW where GREEN options aren’t available. We never source species with a RED listing. With guidance, you can make responsible seafood choices to align with your desire to shop sustainably.
01: Best practice
Pole & Line
Practiced for centuries, pole & line fishing catches tuna from a bait boat. Live sardines and anchovies are thrown overboard attracting schools of tuna creating a feeding frenzy. Using a pole & line, fishermen catch and haul younger, migratory tuna onto the boat one-by-one.
02: Best practice
This sustainable fishing method involves towing artificial lures (also known as jigs) behind a slow-moving boat. When fishing for tuna, vessels rig their boats with approximately 10 to 20 fishing lines. Each is attached with a barbless jig that appeals to the targeted species: swimming albacore.
03: Wrongful practice
Purse Seines with the use of FADs
FADs (Fish Aggregating Devices) are radio-beaconed floating devices that attract all types of fish beyond a targeted species. Small fish and tiny tuna aggregate to the cover of the FAD. These smaller fish then attract larger fish, which lures in even more species like sharks and turtles. All are ultimately caught and discarded. Catching juvenile tuna results in lost food supply, while bycatch mortality disrupts the ocean’s natural balance and deprives local communities of their food security.
04: Wrongful practice
The most common method used to catch albacore worldwide, long-line fishing uses long lines that attract a variety of ocean species beyond tuna. Endangered sea turtles, sharks and other fish also bite the bait creating wasteful bycatch mortality and an unbalanced ocean ecosystem.
From source to shelf
At Wild Planet, we are deeply involved in our fish selection process from the dock to the shelf. We know the fishermen, boats and boat owners and our engagement continues when the boats are delivering the catch to the docks. Through our partnership with Trace Register, we are able to track each boatload of fish from the moment they reach the dock until they are delivered to your local store.
Where land and ocean meet
Our adoration for the planet runs deep. To protect our oceans, we must think beyond them. When land-based animals, such as chickens, are raised and harvested organically, these practices positively impact the health of our oceans too. For our land-based products, we only work with organic partners who avoid the use of herbicides, pesticides or chemical fertilizers that could enter our waterways and ultimately damage our oceans. We consider organic agriculture to be the land-based equivalent of sustainable fishing.
Preserving oceans. Nourishing people.
Caring for our planet goes beyond working to reinvigorate the oceans. It also means producing wholesome products for you and your family to enjoy. The nutritional value inside every can is exceptional and worth discovering.