We are the
The future of our oceans is at stake, which is why since 2004, we’ve been using our canned products, our practices and most importantly, our passion, to inspire lasting change.
Yellowtail (Seriola quinqueradiata)
SUSTAINABILITY
Setting a higher standard
Sustainability is our true north, guiding every action we take and decision we make to protect our oceans for future generations.
FISHING FOR CHANGE
We source tuna using 100% pole & line methods
Learn how the tuna sourced for Wild Planet by the use of sustainable fishing methods minimizes the bycatch of millions of pristine sea creatures.
01: Best practice
Pole & Line
Practiced for centuries, pole & line fishing catches tuna from a bait boat. Live sardines and anchovies are thrown overboard attracting schools of tuna creating a feeding frenzy. Using a pole & line, fishermen catch and haul younger, migratory tuna onto the boat one-by-one.
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02: Best practice
Trolling
This sustainable fishing method involves towing artificial lures (also known as jigs) behind a slow-moving boat. When fishing for tuna, vessels rig their boats with approximately 10 to 20 fishing lines. Each is attached with a barbless jig that appeals to the targeted species: swimming albacore.
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03: Wrongful practice
Purse Seines with the use of FADs
FADs (Fish Aggregating Devices) are radio-beaconed floating devices that attract all types of fish beyond a targeted species. Small fish and tiny tuna aggregate to the cover of the FAD. These smaller fish then attract larger fish, which lures in even more species like sharks and turtles. All are ultimately caught and discarded. Catching juvenile tuna results in lost food supply, while bycatch mortality disrupts the ocean’s natural balance and deprives local communities of their food security.
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04: Wrongful practice
Long-Line Fishing
The most common method used to catch albacore worldwide, long-line fishing uses long lines that attract a variety of ocean species beyond tuna. Endangered sea turtles, sharks and other fish also bite the bait creating wasteful bycatch mortality and an unbalanced ocean ecosystem.
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SOURCING
From source to shelf
At Wild Planet, we are deeply involved in our fish selection process from the dock to the shelf. We know the fishermen, boats and boat owners and our engagement continues when the boats are delivering the catch to the docks. Through our partnership with Trace Register, we are able to track each boatload of fish from the moment they reach the dock until they are delivered to your local store.
BIODIVERSITY
Where land and ocean meet
Our adoration for the planet runs deep. To protect our oceans, we must think beyond them. When land-based animals, such as chickens, are raised and harvested organically, these practices positively impact the health of our oceans too. For our land-based products, we only work with organic partners who avoid the use of herbicides, pesticides or chemical fertilizers that could enter our waterways and ultimately damage our oceans. We consider organic agriculture to be the land-based equivalent of sustainable fishing.
PARTNERSHIP
Partners in protecting our planet
We’re not the only ones with a reverence for ocean life. The small-scale fishermen we partner with have a deep respect for the fish they catch and the oceans that support them and their local communities. Our partners practice rigorous selective harvesting methods in their own domestic waters, helping to safeguard our oceans for many generations to come.
Preserving oceans. Nourishing people.
Caring for our planet goes beyond working to reinvigorate the oceans. It also means producing wholesome products for you and your family to enjoy. The nutritional value inside every can is exceptional and worth discovering.
