Fishing boat on the ocean at sunrise

“Let us put our minds together and see what life we can make for our children.”

Sitting Bull, 1831-1890

To us, the world we leave behind is what matters most. Will our legacy be a gift or a crisis? What kind of ancestors will we be? At Wild Planet, questions like these have defined our company from the start and determine the direction of our future.
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Reinvigorating our oceans by revolutionizing an industry

From day one, our vision has been to transform fishing into a force for good. We hope our story will inspire you.

“I chose the name Wild Planet because it communicates that our planet in its wildest state is the most balanced and productive. We simply cannot continue to domesticate the earth with impunity. Wild ocean resources are the best model for producing food for an appreciative human race.”

Bill Carvalho

In 2004, our founder, Bill Carvalho, happened upon an exhibit at the Monterey Bay Aquarium that told the story of our oceans having reached their breaking point. Deeply moved by his visit, Bill changed the course of his original seafood business into the compassionate company that it is today. Born out of reverence for ocean life, Wild Planet exists to transform an industry to protect this incredible resource for generations to come.

Closeup of ocean waves breaking


Turning the tide to preserve our oceans

Together, positive change is possible. The more consumers choose to eat sustainable seafood, the more our industry will listen and practice selective harvesting. It’s all about making certain that our children and our grandchildren can experience our oceans and the gifts they give. Therefore, we must demand more from the fishing industry—while asking even more of ourselves and each other.

Shop For Change
Two men pole and line fishing from the back of a boat.
Two men pole and line fishing from the back of a boat.

Cultivating a culture of sustainability

We go to work every day to ensure our practices and our products are helping to keep our oceans wild and our planet protected for future generations.

Biodiversity: Where land and ocean meet

Our adoration for the planet runs deep. To protect our oceans, we must think beyond them. When land-based animals, such as chickens, are raised and harvested organically, these practices positively impact the health of our oceans too. For our land-based products, we only work with organic partners who avoid the use of herbicides, pesticides or chemical fertilizers that could enter our waterways and ultimately damage our oceans. We consider organic agriculture to be the land-based equivalent of sustainable fishing.

Care is our main ingredient

We’re committed to caring for both the health of our oceans and our consumers. You’ll find a full spectrum of nutrition inside every can, including rich proteins and healthy EPA and DHA Omega-3s that you can feel good about eating.

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